Checkout improvement 007: Form Spacing Reduction This Experiment aims at improving form spacing layout, so as to increase the information fruition and density, and bring call to action (form submission button) above the scroll line for most devices.
ID: 3a7e38b6-e339-48eb-b1b5-721fe34a6f56SAMPLE: 2000GOALS: {"g_1":"Payment_Form_Submitted"}VARIANT TYPE: control
NAME: Original Gap
WEIGHT: 0% of experimental subjects
VARIANT TYPE: experimental (Active)
NAME: Smaller Gap
WEIGHT: 100% of experimental subjects
Checkout improvement 004: Add Cart Items SKU Add product's code on card.
ID: e5a20e69-8303-4629-85fa-0a1914fb9e28SAMPLE: 2000GOALS: {"g_1":"Payment_Form_Submitted"}VARIANT TYPE: control
NAME: Original Whitout Product Code
WEIGHT: 0% of experimental subjects
VARIANT TYPE: experimental (Active)
NAME: Experimental With Product Code
WEIGHT: 100% of experimental subjects
Checkout improvement 010: Change Rounding Size Reduce the border radius of all form fields.
ID: e49db7f4-ecb5-4533-bc63-41f0ce1682d8SAMPLE: 2000GOALS: {"g_1":"Payment_Form_Submitted"}VARIANT TYPE: control
NAME: Original Border Radius
WEIGHT: 0% of experimental subjects
VARIANT TYPE: experimental (Active)
NAME: Experimental Border Radius
WEIGHT: 100% of experimental subjects
Checkout improvement 005: Cart Items Background This experiment add a white rounded background for each product in Cart
ID: 5cbf8462-cc12-46b1-b1c6-bf59664cf17cSAMPLE: 2000GOALS: {"g_1":"Payment_Form_Submitted"}VARIANT TYPE: control
NAME: Control Checkout Cart
WEIGHT: 0% of experimental subjects
VARIANT TYPE: experimental (Active)
NAME: Experimental Checkout Cart
WEIGHT: 100% of experimental subjects
Checkout improvement 001: Form Spacing Add descriptive labels to credit card section, such as "credit card number", "expiry date" and "security code"
ID: 06d350ca-87df-4fb5-bc27-96fda9361ee7SAMPLE: 2000GOALS: {"g_1":"Payment_Form_Submitted"}VARIANT TYPE: control
NAME: Credit card section no labels
WEIGHT: 0% of experimental subjects
VARIANT TYPE: experimental (Active)
NAME: Credit card section with labels
WEIGHT: 100% of experimental subjects
Checkout improvement 002: Form Information Currently there are no labels for each section of the page. Adding labels “Your Order”, “Customer Information” and “Billing Details” above each section will give context to this page.
Grouping and labeling related fields together helps users make sense of the information that they must fill in.
ID: 713d7839-43af-450d-ad46-5279560cf7f5SAMPLE: 2000GOALS: {"g_1":"Payment_Form_Submitted"}VARIANT TYPE: control
NAME: Sections without labels
WEIGHT: 0% of experimental subjects
VARIANT TYPE: experimental (Active)
NAME: Sections with labels
WEIGHT: 100% of experimental subjects
Checkout improvement 009: Form Submission Button Background Change Pay Button Background Color.
ID: 50a912b4-1532-4b39-a157-be9c5f011b13SAMPLE: 2000GOALS: {"g_1":"Payment_Form_Submitted"}VARIANT TYPE: control
NAME: Original Checkout Button
WEIGHT: 0% of experimental subjects
VARIANT TYPE: experimental (Active)
NAME: Experimental Checkout Button
WEIGHT: 100% of experimental subjects
Checkout bug 008: Fix Broken Assets The Socks Item’s image is broken. We make sure to inject a proper image, so as to fix the issue.
ID: 374fdedb-859b-403e-a969-55fb2d5e85a9SAMPLE: 2000GOALS: {"g_1":"Payment_Form_Submitted"}VARIANT TYPE: control
NAME: Socks Image Nonfixed
WEIGHT: 0% of experimental subjects
VARIANT TYPE: experimental (Active)
NAME: Socks Image Fixed
WEIGHT: 100% of experimental subjects
Checkout improvement 003: Cart Items Close Remove items from checkout bag, adding an (X) on the top right corner of the product cards.
ID: 508bfa68-e523-4a62-baae-bd8eb3ec5cd6SAMPLE: 2000GOALS: {"g_1":"Payment_Form_Submitted"}VARIANT TYPE: control
NAME: Original Whitout Delete Button
WEIGHT: 0% of experimental subjects
VARIANT TYPE: experimental (Active)
NAME: Experimental Whit Delete Button
WEIGHT: 100% of experimental subjects
Checkout improvement 006: Form Labels Legibility This experiment gives more contrast to the main labels of the purchase form. giving it more visual prominence.
ID: 5700e18d-65f1-4c2a-8d25-ce7523d8baaaSAMPLE: 2000GOALS: {"g_1":"Payment_Form_Submitted"}VARIANT TYPE: control
NAME: Original Checkout Form Font Color
WEIGHT: 0% of experimental subjects
VARIANT TYPE: experimental (Active)
NAME: Experimental Checkout Form Font Color
WEIGHT: 100% of experimental subjects